Dan Erickson
  • Gallery
    • 2012 Whitebox Annual Investor Meeting
    • FourWinns.com
    • Glastron.com
    • Explore Minnesota's Mancation
    • AdFed Student Advertising Summit
    • Behr
    • St. Louis Cardinals Web Experience
    • Texas Rangers Web Experiences
    • 2011 NBA Championship Collection
    • 2012 Minnesota Daily Media Kit
    • TiVO Campaign
    • CENTiCARE
    • 2010 - 2011 Minnesota Daily Media Kit
    • The Minnesota Daily Pride Series
    • 2011 Bar and Beer Guide
    • 2011 Inaugural Game Issue
    • Social Att@ck
    • Logos
  • About Me
  • Resume
  • Contact
  • 2012 Whitebox Annual Investor Meeting
    Working within the overall brand guidelines, I designed this year's Whitebox Investor Conference.
    Art Direction, Graphic Design, Web Design
    2012
  • FourWinns.com
    The Four Winns website uses parallax scrolling, which allows the user to interact with the brand. The imagery and style used portrays the Four WInns brand and their customers: luxurious, proud and memorable.
    Advertising, Art Direction, Web Design
    2012
  • Glastron.com
    Working with Senior Designers and Developers, we brainstormed, design and published the Glastron Website. The homepage, which uses parallax scrolling, allows the user to interact with the brand. The Glastron website portrays the Glastron brand by showcasing bright and active photographs of families and friends making memories on the lake.
    Advertising, Art Direction, Web Design
    2012
  • Explore Minnesota's Mancation
    The Explore Minnesota "Mancation" campaign promotes the natural advantages of a men-only adventure.
    Advertising, Art Direction, Copywriting
    2012
  • AdFed Student Advertising Summit
    The AdFed Ad2's Student Advertising Summit is a one-day event for students and young professionals to learn from experiences advertisers. This year, our theme was Secret Agent — We implemented the theme throughout all of our promotional deliverables. I was in charge of concepting and designing the posters, the day-of-event signage as well as miscellaneous items.
    Advertising, Graphic Design, Print Design
    2011
  • Behr
    The greatest colors in the world are Mother Nature's naturally beauty. This BEHR campaign promotes the ability to create any paint color from any object. Whether it's the golden yellow from a wheat field, the bright red of a fire hydrant or the breath-taking blue of the ocean, BEHR has the ability to take those beautiful colors from Mother Nature and put them on your home wall forever.
    Advertising, Art Direction, Graphic Design
    2011
  • St. Louis Cardinals Web Experience
    Working with a user experience designer, we collaborated to produce the St. Louis Cardinals 2011 Championship web experience.
    Art Direction, UI/UX, Web Design
    2012
  • Texas Rangers Web Experiences
    Working with a Senior Art Director, I was in charge of producing the 2011 Texas Rangers American League Championship Collection web experience for Jostens.
    Graphic Design, Web Design
    2012
  • 2011 NBA Championship Collection
    While I was a contract designer for JOSTEN'S, I was assigned to design the promotional materials for the Dallas Mavericks NBA Collection. I created print ads, email blasts, in-arena digital signage, web experiences, and bathroom mirror advertisements.
    Advertising, Copywriting, Art Direction
    2012
  • 2012 Minnesota Daily Media Kit
    The 2011-2012 Minnesota Daily Media Kit was designed specifically for our clients. While the Media Kit is always our funnest, and most creative project of the year, we wanted to make sure our clients — the ones who would actually be reading and using the media kits — supported not only the look, but the content inside. The Media Kit won it's second consecutive AIGA Award.
    Advertising, Graphic Design, Print Design
    2011
  • TiVO Campaign
    Promotional campaign for TiVo.
    Advertising, Art Direction, Graphic Design
    2011
  • CENTiCARE
    As a design intern at CENTiCARE Corporation, my responsibilities included art directing photo shoots, brainstorming, designing and publishing all the product catalogs and re-designing the company website, CENTiCARE.com
    Advertising, Print Design, Web Design
    2011
  • 2010 - 2011 Minnesota Daily Media Kit
    The 2010-2011 Minnesota Daily Media Kit combines a natural and organic style with modern typography and color. The Media Kit won an AIGA Award for Best of Print (Student) and a CNBAM Award for Best Media Kit / Rate Card.
    Advertising, Graphic Design, Print Design
    2011
  • The Minnesota Daily Pride Series
    The 2011 Minnesota Daily Pride Series consisted of six double-truck posters promoting each home game. The posters were published on the Thursdays before each home game. A total of 20,000 prints were published for each poster.
    Graphic Design, Illustration, Print Design
    2011
  • 2011 Bar and Beer Guide
    The 2011 Bar and Beer Guide combines my love for illustration and local breweries. This special cover was printed across the University of Minnesota campus, with a total of 20,000 copies.
    Advertising, Graphic Design, Illustration
    2011
  • 2011 Inaugural Game Issue
    The 2011 Inaugural Game Issue combines my illustrative style and love for old school board games. The issue was full of crossword puzzles, checker boards, connect the dots, etc. Everything a student wants during a three hour physics lab.
    Graphic Design, Illustration, Print Design
    2011
  • Social Att@ck
    Social Att@ck - A print magazine about the digital world
    Editorial Design, Graphic Design, Print Design
    2012
  • Logos
    Logos for various clients and fictional brands.
    Branding, Graphic Design
    2012
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